“The benefits and challenges of using cultural profiling tools in developmental workshops“

Steven Pritchard

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Date(s) - 31/10/2018
6:00 pm - 7:00 pm


What we will discuss:

  • Cultural profiling tools and how to embed them into workshops.
  • Does cultural profiling provoke bias?
  • Misconceptions and reservations behind profiling tools.
  • Is context now the software of the mind?
  • Benefits and challenges of using profiling tools in training workshops
  • How Country Navigator can add value by looking at the key contextual factors that shape cultures, and how it stimulates deeper awareness of the environment in which all of us managing complexity.

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Steven Pritchard

Steven is Director of Consulting and Innovation at TMA World based in London.    He has extensive experience in global human resources strategy, and talent development to support international growth.  He has specialised in developing the cross cultural capabilities of leaders and managers in organisations across a wide range of industry sectors including financial services, energy, mining and retail.    During his time with TMA World he has delivered projects and programmes in over 50 countries worldwide including several developing countries.

More recently he has been the primary architect behind the creation of TMA World’s virtualisation strategy, transitioning face to face learning into virtual classroom formats on a large scale.  This aligns with the shift towards more individualised, continuous learning in organisations.

Steven is a Fellow of the Chartered Institute of Personnel and Development, a member of the Chartered Institute of Marketing and has an MBA in International Business.    Prior to his time with TMA World, he served as an officer in the British Army for six years.

This webinar is free for  SIETAR Switzerland members
Friends and Followers : CHF 25.-/participant.
Other SIETAR Associations : A limited number of places are available on a complimentary basis to members of other SIETAR Associations. These places are allocated on a first-come, first-served basis provided there is room after our members are registered.

Payment :
Upon registration/before the date of the webinar through our account 
Zürcher Kantonalbank, Bahnhofstr. 9, 8001 Zürich
Account no. 1100-6323.482
IBAN CH58 0070 0110 0063 2348 2
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